Music in the sales area and catering areas can create a positive atmosphere. Guests and / or customers no longer feel alone with their background sounds. In addition, music provides a great way to overlay annoying sounds and to relax the customers.
Since the end of April, the s.Oliver Group has applied a digital signage concept in its store at the Ruhrpark Shopping Center in Bochum (Bochumer Ruhrparkzentrum) that emphasizes an innovative sales approach to better understand and continuously learn more about its customer base.
KARL LAGERFELD’s expanding network includes over 80 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia.
This year has seen for instance the opening of several stores in Europe such as in Roermond in the Netherlands or in Miramas in France.
At INTERSPORT Höcken in the Saxon town of Torgau, historic walls meet modern shop design and form a sales area with an unusual ambience. The sound in the shop is ensured by a design audio system which is based on simple assembly and robust wireless technology.
Making your Point of Sale acoustically interesting, gives you satisfied clients eager to buy more. Many shops do use this psychoacoustical fact in the meantime. But only few shopping malls as a whole count on the power of music to make their public places more attractive.
The EuroShop 2017 is now over and we would like to thank you very much for your visit to our stand.
We hope that the fair was as interesting and informative for you as it has been for us as an exhibitor. We really appreciated your interest in our audio solutions.
We are looking forward to our cooperation.
Greetings from Bolzano,
The NewTec Team
Who nowadays runs through German inner cities and shopping centers, can easily notice almost everywhere music and sound. With good reason: the ears are instrumental in the evaluation of rooms, products and services. Music plays an important role in sales.
Founded in 1971, the family-owned company Hartlauer is one of Austria’s most important commercial companies. The company is based on the four sectors “Photography”, “Mobile phone”, “Optics” and “Hearing aids”.
Hartlauer, whose headquarters is in Upper Austria, Steyr, currently employs over 1,450 employees in 160 stores. The pillars “optics” and “hearing aids” form an important part of the health care market for the company with the lion in the logo.
In the individual shops, they still worked without background music. This should change, however, since this plays a central role for the purchasing atmosphere.
read more “Project – Hartlauer: the best sound from the very start!”
Main Challenge
The redesign of a classic store into a modern and emotional shopping world to support high-quality fashion and shoes.
