Music in the sales area and catering areas can create a positive atmosphere. Guests and / or customers no longer feel alone with their background sounds. In addition, music provides a great way to overlay annoying sounds and to relax the customers.
Music & Customer Behaviour
Press – Emotional appeal and storytelling in store
Press – Striking the right note
Who nowadays runs through German inner cities and shopping centers, can easily notice almost everywhere music and sound. With good reason: the ears are instrumental in the evaluation of rooms, products and services. Music plays an important role in sales.
An ear for architecture: orientation of the customers in the shop
CB MODE LÜBECK
A new concept for a younger target group with the aim of extending their stay in the store and leading them into the first floor thanks to clear aesthetic elements and acoustic background.
read more “An ear for architecture: orientation of the customers in the shop”
The secret of success of listening pleasure
Physically speaking, hearing is the perception of sound waves in the form of pressure fluctuations of a medium, in the normal case air.
How well this works and how much we are dependent on in everyday life, is mostly unaware of us. But in every conversation, in any road traffic situation, we must be able to rely on our brain to assess the situation correctly.
The innovative NewTec 360° speaker technology
Good sound troughout…
An even distribution of sound within a room allows the generation of a constant sound for all listening positions, with a low directivity is realized in all frequencies.The human ear is very sensitive to sound pressure level changes and sound fields produced by “hot spots” (focused areas with high sound pressure level) and “cold spots” (areas with low noise level). They disturb the user and are counter-productive with regard to the confidentiality requirements and the well-being in stores
Press Article – The power of senses
Studies shows that a good sound affects the well-being and may extend the dwell time of customers in your shops.