An ear for architecture: orientation of the customers in the shop

CB MODE LÜBECK

Main Challenge

A new concept for a younger target group with the aim of extending their stay in the store and leading them into the first floor thanks to clear aesthetic elements and acoustic background.

CB Mode

Interior style

The new shop of Beutin is called IN by CB. Well-known shop elements are mixed with new, specially designed areas.
Transparency was very important in order to provide both the customer and the staff with sufficient insights and perspectives. The metal elements are very modern due to their simplicity.

White ceiling sails under a dark ceiling as well as large pendulum lights in green create a quiet appearance. In the entrance area there are elongated clamping frames with forest motif above the decoration and entrance zone.

For the interiors with walls of glass, it is necessary to reduce the acoustic interferences by reflections from the hard surfaces, such as glass, concrete, metal elements, etc. The human ear is very sensitive to sound fields with different sound levels. The even NewTec 360° sound distribution creates a room-filling, pleasant sound. Possible destructive interferences (waves canceling) are significantly reduced. Similar to a spray, the sound is evenly distributed.

In combination with the wall-mounted subwoofer used, a perfect sound spectrum is created, with which the audience is highly emotionally addressed.

Finally, there is a separate zone in the first floor, which can be independently adjusted in the volume, in order to guide the attention in conjunction with the LED elements.

 

Project description and pictures by Nette + Hartmann

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