Press Article – The power of senses

Studies shows that a good sound affects the well-being and may extend the dwell time of customers in your shops.

Are we making the most of it? When should we rely on our senses?

Sensations often reveal more than words – fears and hopes, memories and desires. The magazine ZEIT (Issue 02/2016) has made a large study with social researchers and played rhythms to people, kept fragrances under their nose, gave them materials to touch. It develops how senses control our behavior and when we should trust them.

Read this interesting article (in German) “So klug sind unsere Sinne” here.