Press – Sound in the stable

Subsequently installed sound reinforcement at INTERSPORT Höcke in Torgau

At INTERSPORT Höcken in the Saxon town of Torgau, historic walls meet modern shop design and form a sales area with an unusual ambience. The sound in the shop is ensured by a design audio system which is based on simple assembly and robust wireless technology.


INTERSPORT Höcke NewTec LautsprecherA complex redesign of your own store business is a big challenge for every retailer. In a complex project, it is possible that important things such as the sound system are only taken into consideration late, when the planning is quite advanced. For the brothers Hagen and Markus Höcke, however, this mistake has been a good luck in retrospect.

Just as Markus Höcke realized that the new shop floor had not yet provided a solution for the musical background of the shopping experience, he met Patrick Steurer of NewTec at the INTERSPORT franchise congress. The South Tyrolean presented the latest development of its company specialized in design-oriented audio solutions – the CONO canto WiFi loudspeaker.

INTERSPORT Höcke NewTec LautsprecherIt was not only the successful design of the compact full-range speakers that convinced Markus Höcke. Above all, they were the ideal solution for their needs. The small boxes are mounted in normal 3-phase busbars, as they are often used in shopfitting and as they were also planned in the new store business of INTERSPORT Höcke.


Read the article (in German) here

KommunikationsRaum Issue 04/2017