Music is more than background noise – it sets the tone for how customers feel and interact with a space. A new GEMA-backed study, conducted with over 200 businesses and leading research partners, provides solid evidence of how background music directly impacts revenue and atmosphere.
Key Findings
- +8% revenue in retail: Stores with curated music saw a measurable sales lift compared to a week without music.
- +5.4% revenue in hospitality: Restaurants, cafés, and bars reported similar growth
- Stronger customer experience: Guests stayed longer, felt more comfortable, and were more engaged.
- Team motivation: Employees reported feeling more energized and connected to their workplace.
- Industry standard: Most decision-makers already see music as essential to their brand and operations.
Backed by respected research partners like Ipsos and GfK, this study shows that music is a proven business tool, not just decoration.
Why This Matters for Your Business
Whether you manage a boutique, a café, or a retail chain, music helps you:
- Create an inviting atmosphere that encourages customers to linger.
- Strengthen your brand identity and customer loyalty.
- Boost sales and team morale with a simple, effective solution.
In today’s competitive market, these small details make a measurable difference.
“Music Increases Revenue” – GEMA Study
How NewTec Helps You Achieve This
At NewTec Design : Audio, we’ve spent over two decades designing 360° speakers that deliver a clear and balanced sound experience in every corner of the room.
Our solutions feature:
- Even sound distribution for a premium atmosphere.
- Wireless installation that’s fast and flexible.
- Cloud-based control for easy music management across locations.
With NewTec Design : Audio, delivering an exceptional atmosphere is simple – and it pays off.
Conclusion
This study reinforces what many business owners already know: Music Increases Revenue.
By investing in professional audio, you create a space that guests love, staff enjoy, and revenue reflects.
Discover how NewTec can elevate your atmosphere and grow your business.
Contact us today to explore a solution tailored to your brand!