Introduction
What you’re reading here is a fictional story – not a real project, but an example that shows how our NewTec SMART Audio System can work in a fashion boutique of around 400 square meters. In practice, scenarios like this are quite common and often very similar. The details are meant to give you a realistic idea of what our wireless, design-focused solutions can deliver. This is exactly where we shine: customized audio quality and easy installation, perfectly tailored for retail spaces.

Project Overview
The fashion boutique is located in Munich and has a sales area of around 400 square meters. They were looking for a high-quality audio system that works wirelessly, is easy to control, delivers clear sound, and blends discreetly into the store’s design concept.
Challenge
It was important for the store to have sound evenly distributed across the entire space – without complex wiring or visible tech clutter. At the same time, the system needed to be easy to operate and easily expandable. Clear, powerful sound was also a key requirement to match the store’s modern brand atmosphere.

Our solution: NewTec SMART Audio System
We use wireless 360-degree ceiling speakers that, depending on the installation height, cover around 40–50 square meters each. These are supported by a subwoofer that provides the necessary bass, based on a ratio of roughly eight speakers to one subwoofer. The system is centrally controlled via our SMARTplayer. Planning is done individually in close cooperation with our specialist partners, who also handle the professional installation.
The wireless technology allows for fast and flexible installation without major structural work. The speakers are positioned to deliver even, clear sound throughout the entire space. The subwoofer adds powerful bass, creating the right atmosphere for an engaging shopping experience. Planning is also closely coordinated with the lighting design, so the speakers blend seamlessly into the lighting concept and fit perfectly into the overall interior design.

Costs & Installation
Planning is free of charge and non-binding for the customer, and it’s tailored to each individual project. Installation is wireless and usually takes less than two hours. This saves both time and cost compared to traditional wired systems.
Results & Benefits
With just eight speakers and a powerful subwoofer, a 400-square-meter area can be covered very efficiently. The 360-degree sound creates an immersive experience without dead zones – delivering crystal-clear audio and warm, inviting bass that enhances the space without overpowering it. Thanks to the wireless installation, the fashion boutique’s daily operations remain virtually unaffected. Control is centralized and simple via the SMARTplayer.
The approximate cost per square meter, including planning, hardware, and installation, ranges between €5 and €15. The actual cost depends largely on the installation height of the speakers, as this affects how much area each unit can cover. The desired sound profile also plays a role: should the music simply provide subtle background ambiance, or is a stronger, room-filling sound required?

Conclusion
Our NewTec SMART Audio System is the ideal solution for large retail spaces that value design, sound quality, and ease of use. With its wireless and modular technology, we offer maximum flexibility and a professional sound experience – all at significantly lower installation costs compared to traditional systems.
If you’re interested in a personalized consultation or would like more information, feel free to get in touch with us!