Sound in Supermarkets & Shopping Centres

New Balance Portsmouth
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New Balance Integrates Wireless Audio System from NewTec Design Audio in Portsmouth Store – Gunwharf Quays.

The newly opened fashion store New Balance Portsmouth features a modern, wireless audio solution from NewTec Design: Audio. The professional audio system is based on the SMART Audio Concept, with speakers specifically designed for integration into 3-phase lighting tracks. The speakers easily clip into the existing lighting infrastructure – no additional wiring or structural modifications are required. Seamless Integration into […]

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Psychoacoustics: Music and Human Behavior

The world of both gastronomy and retail is dynamic and highly competitive. An often underestimated aspect that significantly influences customer experience and behavior is music. This is where psychoacoustics comes into play – the science of the perception and effect of sound. By strategically using background music, businesses in these sectors can create an atmosphere […]

Spherical speaker PRO atrio: the all-rounder
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Spherical speaker PRO atrio: the all-rounder

Have you missed our Pro line? Then we would like to introduce you to a worthy successor: the PRO atrio. This new member of NewTec is well known and yet innovative. We have optimised our classic while preserving its typical features.

Project - Promenada Mall Bucharest
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Project – Promenada Mall Bucharest

Making your Point of Sale acoustically interesting, gives you satisfied clients eager to buy more. Many shops do use this psychoacoustical fact in the meantime. But only few shopping malls as a whole count on the power of music to make their public places more attractive.

Project - EDEKA Tamme in Hamburg, Germany
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Project – EDEKA Tamme in Hamburg, Germany

Quality you can hear now. The Hamburg EDEKA chain store, Lars TAMME, sets a special quality from home. This philosophy is reflected both in the appearance of the three Hamburg premium locations (Airport, Hauptbahnhof and Altona station), as well as in the respective product range within the markets. The in-store music program, the TAMME partner […]

Project - Cooperation with REWE To Go
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Project – Cooperation with REWE To Go

“With the new project from REWE To Go, NewTec and S12, it is all about delight for your senses!” explains a REWE spokesman.