The newly opened fashion store New Balance Portsmouth features a modern, wireless audio solution from NewTec Design: Audio. The professional audio system is based on the SMART Audio Concept, with speakers specifically designed for integration into 3-phase lighting tracks. The speakers easily clip into the existing lighting infrastructure – no additional wiring or structural modifications are required.
Seamless Integration into Store Interior Design
The installation includes wireless speakers CONO canto SMART and wireless subwoofer SUB canto SMART. Both devices are powered directly through the track, while the audio signal is transmitted wireless interference-free via 1.9 GHz. This solution ensures even sound distribution throughout the space, without visible cables or complex installations.
Made for Retail: 25 Years of Audio Innovation
NewTec Design Audio has been a leading manufacturer of professional speakers and speaker systems for over 25 years, specialising in retail environments. Their product range includes solutions for every installation type, such as in-ceiling speakers, track-mounted speakers, on-ceiling speakers, pendant speakers, as well as subwoofers. All systems operate on a 1.9 GHz interference-free technology, ensuring reliable and high-quality audio performance in any setting.
Why New Balance Portsmouth chose NewTec Design Audio:
- Seamless integration into the interior design
- 360° sound for full room coverage
- Interference-free signal transmission (wireless via 1.9 GHz)
- Plug & Play installation in minutes
The New Balance Portsmouth store is located in Gunwharf Quays, a prominent shopping center – home to over 90 premium retail outlet stores. By combining light and audio technology, the system creates a uniform sound experience that seamlessly integrates into the store design. The wireless solution not only reduces installation effort but also maintains a clean, uncluttered appearance.
Trusted by Global Brands
The setup in the store is part of a larger rollout: New Balance is using this system their re-fitting program, including locations in London, Manchester, Dublin, Edinburgh, Berlin, Paris, or Madrid. Other leading brands like Karl Lagerfeld, Puma, Hugo Boss, and many more rely on NewTec SMART Audio concept for high-quality background music – Made in Germany.
Great retail design deserves great sound. Let’s talk!