Music is more than background noise – it sets the tone for how customers feel and interact with a space. A new GEMA-backed study, conducted with over 200 businesses and leading research partners, provides solid evidence of how background music directly impacts revenue and atmosphere. Key Findings Backed by respected research partners like Ipsos and […]
The worlds of gastronomy and retail are dynamic and highly competitive. An often underestimated aspect that significantly influences customer experience and behavior is music. This is where psychoacoustics comes into play – the science of the perception and effect of sound. By strategically using background music, businesses in these sectors can create an atmosphere that […]