Music in a store is more than just background. It affects how we feel – and how we behave. How strongly can the volume of music or background noise influence customer behavior? This was the question explored by Dipayan Biswas, Kaisa Lund and Courtney Szocs in a scientific study. Across one pilot study, two field […]
Transformation in Retail – Retail.Next With its Retail.Next concept, BMW is driving a noticeable transformation in the in-store experience. The focus is on seamlessly connecting digital and personal interaction, turning the showroom from a simple display space into a true experience environment. This becomes especially clear at the Munich location, where the new direction is […]
What you’re reading here is a fictional story – not a real project, but an example showing how our NewTec SMART Audio System can work in a three-story fashion store. Each floor covers about 800 square meters and is equipped with CONO canto SMART speakers and SUB canto SMART subwoofers, using the existing power tracks. […]
In June, the long-established menswear brand Markham opened a new flagship store in the iconic Sandton City Shopping Centre in Johannesburg. To deliver a powerful and seamless in-store audio experience, our South African partner RetailWave Technologies chose advanced wireless loudspeaker solutions from NewTec Design Audio. With more than 325 stores, Markham has been the leading […]
Music is more than background noise – it sets the tone for how customers feel and interact with a space. A new GEMA-backed study, conducted with over 200 businesses and leading research partners, provides solid evidence of how background music directly impacts revenue and atmosphere. Key Findings Backed by respected research partners like Ipsos and […]
McFit Novara Novara, in the heart of Piemont, is known for its charming old town with historic architecture and vibrant flair. The surrounding region is equally famous for its long-standing wine culture. And right here, in the former Vittoria Theater, McFIT has opened a new chapter in fitness. Spread across three floors, training, community, and […]
With its new 3,000 sqm fashion store in the Monheimer Tor shopping center, multibrand retailer Robert Ley celebrates a stylish comeback – in a refined atmosphere with premium sound. 85 fashion brands, spacious lounge areas, and a harmonious lighting and interior concept invite customers to shop and relax. A true eye-catcher: the calm mix of […]
Introduction What you’re reading here is a fictional story – not a real project, but an example that shows how our NewTec SMART Audio System can work in a fashion boutique of around 400 square meters. In practice, scenarios like this are quite common and often very similar. The details are meant to give you […]
The newly opened fashion store New Balance Portsmouth features a modern, wireless audio solution from NewTec Design: Audio. The professional audio system is based on the SMART Audio Concept, with speakers specifically designed for integration into 3-phase lighting tracks. The speakers easily clip into the existing lighting infrastructure – no additional wiring or structural modifications are required. Seamless Integration into […]
The worlds of gastronomy and retail are dynamic and highly competitive. An often underestimated aspect that significantly influences customer experience and behavior is music. This is where psychoacoustics comes into play – the science of the perception and effect of sound. By strategically using background music, businesses in these sectors can create an atmosphere that […]
The first go2market in Germany recently opened in Cologne-Braunsfeld and NewTec is proud to be part of this project. Although the shop resembles a supermarket, customers can purchase items that are not yet available on the German market, are about to be launched or are unknown in certain regions – and influence the future of […]
Discover the right sound in retail! How you say something can change what you say; a friendly tone of voice sometimes helps. This also applies to background sounds in public spaces; the sound makes the music and determines whether you feel alone and observed, or whether you move through the space in a relaxed manner […]
From shopping centre to “lifestyle centre”? Can the rapid development of online retail be reconciled with the corresponding impact on bricks-and-mortar retail, which in turn plays a key role in the quality of life in city centres? Traditional shopping centres in particular are increasingly developing into multifunctional places that are not just a collection of […]
NewTec shines in new pixels – the new website is here! Browse our projects in the areas of hotels, shopping centers, stores, restaurants or offices and get inspired! Or simply take a look at our products and choose the right sound equipment for your business. As usual, we are available at any time for planning […]
Newtec confirmed as audio solution partner. With over 1500 stores in Germany intersport is the leading sports retail group in the country.
Flexibility has always been a very important thing to us at NEWTEC: our audio solutions are scalable, easy to use and install adaptable.
About subwoofers and the “taste” of music! When dealing with audio solutions for commercial or HORECA environments there are some commonplaces that need to be debunked. Let’s try to do that.
Taking another concrete step towards sustainability Clear & clean are key words that describe the quality of our sound and design (as well as the assembly of our audio solutions).They also describe our production philosophy…
It has now opened directly at Vienna’s Westbahnhof, where the “Blue House” once stood. The new innovative furniture store from IKEA. Many new innovative solutions in the new furniture store have been integrated to have a positive impact on the climate. Among other things, a total of 160 trees were planted on the house and […]
Professional sound in CD quality by means of absolutely interference-free radio transmission in combination with the simplest setup and control Software. A quick comparison shows that not all radio frequencies are the same WLAN versus other transmission frequencies
Even more flexible, even simpler, infinitely scalable! For us at NewTec, SMART Audio means a wireless audio solution that makes the work of planners and media companies far easier, bringing customers the perfect sound – with a system that meets all their requirements and is extremely easy to use. The loudspeakers are now available in […]
In recent years new reflections on the productive space have been opened. How to overcome the disadvantage of an open space office?
Once again, NASA surprises us, this time transforming the image of the Hubble Space Telescope into sound.
This way is how we dismissed the ISE 2020 in the RAI Amterdam. From next year the biggest show for the world of technology will have its base in Barcelona – Spain.
Sometimes certain songs have internal musical components that cannot be discerned with simple loudspeakers such as those of our phones or laptops. Specific details can only be recognised by good speakers coupled with a good subwoofer.
On November 22, many countries celebrate Musician’s Day. Why?
Have you missed our Pro line? Then we would like to introduce you to a worthy successor: the PRO atrio. This new member of NewTec is well known and yet innovative. We have optimised our classic while preserving its typical features.
Enjoy music in a simple, flexible and limitless way with the NewTec NewTec Smart Audio – The Enterprise Multiroom System Let’s welcome a new member in the NewTec family, the NewTec Smart Audio. It’s the ideal solution to bring the perfect sound to your premises – and we guarantee you, it will be simple, flexible […]