Background music has become an integral part of retail today. A feel-good ambience created by sound contributes significantly to the shopping experience.
The quality of the music playback is the decisive factor here.
Sound sells.
The music lured me in. Even though I was actually on my way home.
High-quality sound is perceived as pleasant and reinforces the customer’s feeling that shopping is not just a necessity, but an experience. Customers linger longer in the shop with a pleasant sound and are more willing to make spontaneous purchases and invest more.
- 80% of customers double their dwell time.
- 75% of customers spend more money.
- 85% of customers say they feel more comfortable.
Stores are like little worlds - everything is well thought out: from the layout to the lighting to the scent, everything follows a plan that is designed to stimulate the basic emotions of customers.
Among the stimuli, sound is the one that people perceive first.
NewTec speakers generate an excellent 360° sound that reaches every corner of the store and is evenly distributed throughout the room. This aesthetic experience creates a feeling of well-being for customers, which has a clearly positive influence on the perception of price and goods.
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