Welcome to PUMA’s 700-square-meter (7.535 square feet) flagship store in the Israeli capital. The shop has an excellent location, close to the water front at the Old Port promenade. Customers can experience the brand on two floors. There is a PUMA Hoops area, an interactive digital football experience, a Formula 1 simulator, a customization area and more…and all that with a brillant NewTec Sound.