posted on December 17, 2004 10:23
Bolzano/New York. January 1, 2005 NewTec Audio Systems GmbH, provider of advanced loudspeaker systems, today announced the appointment of New York based Transcent Group LLC as its exclusive distributor for North America. Under the terms of the agreement, Transcent will market NewTec’s products to Professional Sound & Audio Firms, for applications in Industry, Commerce, Corporate and Government projects.
The agreement represents the latest step in NewTec’s aggressive strategy for international expansion. In just one year, the Company has established sales and distribution channels in the USA, Canada, Italy, Germany, the Netherlands and Switzerland. More countries are expected to follow in 2005.
“We are excited to solidify our relationship with Transcent Group in one of our most important markets outside Europe”, said Rainer Caspari, Managing Partner at NewTec Audio Systems. “With its successful entrepreneurial approach and a sizeable business network in the USA and Canada, Transcent has proven the ideal partner to support our strategy for fast expansion into new markets”. To this responded Andreas Herrmann-Tross, Managing Partner at Transcent Group, “The first U.S. NewTec installations in 2004 were a resounding success. We fully expect the technology to become widely known in 2005, and to be recognized in North America as a premier solution for projects with high levels of complexity. Professional Sound Contracting will love the speakers for their performance, as will Interior Designers and Architects for their advanced design.”
About Transcent Group
Based in New York, Transcent Group, www.transcent.com, is a successful international market development organization focusing on leading-edge technologies. Its outstanding experience in strategic and tactical marketing, combined with a deep knowledge of the local markets, enables Transcent to develop substantial new business in markets which are generally viewed by its clients as too complex and resource-intensive to enter on their own.
About NewTec Audio Systems
Located in Bolzano, Italy, NewTec Audio Systems, www.newtec-audio.com, manufactures loudspeaker systems that are based on their ground-braking, proprietary design that offers true 360° sound dispersion. Founded in 2000 in the idyllic Northern Italian Alps, NewTec has quickly grown to become a recognized professional sound solutions provider throughout Europe. Its products, manufactured in Denmark and Italy, have frequently proven to be the ideal, if not the only solution to projects with extraordinary accoustical challenges. NewTec speakers are produced in models for both the Consumer and Commercial Markets.